Booking Agent Youtube Video

WHAT ARE BOOKING AGENTS?

You ever want to know how booking artists really work? Watch this very informational Video of Dave Shapiro from Agency Group, Nick Storch of ICM, and Brad Owen of Windish Agency.

It is really interesting to listen to them talk about how the Booking industry has changed from the times they started their work to today. Brad Owen (who has worked with electronic producers Rusko, Caspa, and Ztrip) states that the  artists in today’s industry do not last as long as they used to. In the electronic music scene, most artists make it big for about 8 months then their popularity dies down and their bookings die down.

From an artist’s perspective, this is because it is so “simple” and very cost free to sit at a computer and to make synthesizers and drum tracks. This causes music to be produced more and thus listeners can have unlimited access to cheap and/or free music. So for example you may be addicted to Deadmau5’s music for a month, then the next month your into Daft Punk’s. By the time you are listening to Avicii, you can easily say,”Deadmau5? That was so 8 months ago!”

For bigger acts of other genres, artists are now booked more in advance than they were 10 years ago. According to Dave Shapiro, who booked acts such as pop act Hanson and the band Devil Wears Prada, states that he books artists 6 months or more in advance.

It is obvious to say that bigger acts in the electronic music world are always trying to “one-up” the artist before them in production and stage sets. You have Feed Me with his teeth setup and Skrillex with his spaceship setup. More LEDs!

Does this issue come up as a problem for booking agents?

What can smaller acts do to get booked faster and more often?

Find out the answers and more in the video posted.

MARKETING TIPS by the man who marketed KISS

Did you know that KISS has done so well with their marketing scheme that you can get KISS lunch boxes and also get a KISS coffin for your rockin’ grave? Well it is true.

Today I have an awesome free ebook, by Michael Brandvoid, titled “KISS School of Marketing”.

Now just to note, I am sure KISS did not endorse this book, but their are some really helpful tips! Learn why All Press is Good Press, why name “branding” works as a marketing tool, and “The Secret to Success” in marketing.

DOWNLOAD FOR FREE! Great short read! KISS School of Marketing Download Link 

Advertisements